The Village | iTAV - The Operators Behind SMARTOps
The Village

It takes a village to get demand and supply right.

iTAV was built by people who ran government-sponsored health plan operations at scale, the technologists who can turn that hard-won knowledge into software, and the strategists who track where the market is moving. Their experience is what SMARTOps runs on.

OperatorsWho ran the plans
TechnologistsWho scale the answer
StrategistsWho read the market
Leadership

Operators, not outsiders.

Every leader here has lived the problem iTAV solves, inside health plans, payers, and the technology companies that serve them.

Stephanie Jones

Stephanie Jones

Founder & CEO

30+ yrs healthcare. Former COO. Managed 2,500+ staff. 50+ Medicare clients.

Shawn Leffler

Shawn Leffler

Chief Product Officer

30 yrs data analytics. 15 yrs healthcare. Former Horizon BCBS NJ analytics leader.

Jeffrey T. King

Jeffrey T. King

Payer Strategist

30+ yrs payer & provider. Former Molina Healthcare exec. COO Banyan Health Systems. RN.

Advisors

Counsel from the top of the field.

Rodney C. Adkins

Rodney C. Adkins

Advisor

Former IBM Senior VP. Fortune 500 board director. 40+ yrs technology leadership and enterprise strategy.

Jason Weaver

Advisor

3x Founder & CEO. Raised $100M+ across startups. Shoutlet, Spendsetter, AirDeck.

Work with us

Talk to the people behind SMARTOps.

The fastest way to understand what we are building is a conversation with the team that lived the problem.

Predict Demand. Protect People. Preserve Margins.

Industry figures on this site are cited to their published source. Product screenshots show demo plan data. SMARTOps is a trademark of It Takes a Village Software and Services, Inc. SMARTOps is hosted on a secure, SOC 2-compliant SaaS platform. Patent pending.  |  Privacy Policy
Copyright 2026 It Takes a Village Software and Services, Inc. All rights reserved.