Privacy Policy | iTAV
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Privacy Policy

How It Takes a Village Software and Services, Inc. collects, uses, and protects your information.

Effective Date: July 2026  •  Last Updated: July 2026

01 Who We Are

It Takes a Village Software and Services, Inc. ("iTAV," "we," "us," or "our") is a healthcare technology company headquartered in the United States. We develop SMARTOps, a demand and supply intelligence platform purpose-built for government-sponsored health plans, including Medicare Advantage, Medicaid, and ACA plans.

This Privacy Policy applies to information collected through our website at itavss.com and any related services, demos, or communications (collectively, the "Services").

02 Information We Collect

We collect only what we need to provide our Services and respond to your inquiries.

Information you provide directly:

  • Name, job title, and company name when you complete a contact or demo request form
  • Business email address and phone number
  • Messages or questions you send us
  • Information you share during a product demo or discovery call

Information collected automatically:

  • Browser type, operating system, and device type
  • IP address and general geographic location (city or state level)
  • Pages visited, time on site, and referring URL
  • Cookie data (see Section 7)

iTAV does not collect, store, or process Protected Health Information (PHI) through this website. Our platform requires only minimal personally identifiable information (PII) to get started.

03 How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and schedule product demonstrations
  • Provide, maintain, and improve our Services
  • Send relevant product updates, industry insights, and company news (with your consent)
  • Analyze website usage to improve user experience
  • Comply with legal obligations applicable to US-based SaaS companies
  • Detect and prevent fraud or unauthorized access

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

04 Healthcare Data and HIPAA

iTAV operates in the government-sponsored health plan space. We take healthcare data obligations seriously.

On our website: No PHI is collected through itavss.com. Contact forms, demo requests, and analytics collect only standard business contact information.

Within the SMARTOps platform: When health plans use SMARTOps, any data processing occurs under a Business Associate Agreement (BAA) in accordance with HIPAA requirements. SMARTOps is designed to operate on de-identified plan data, requiring minimal PII to deliver its full analytical value.

If you have questions about data handling within the SMARTOps platform, please contact us directly at info@itavss.com.

05 Sharing Your Information

We do not sell your information. We may share it only in the following limited circumstances:

  • Service providers: Trusted third-party vendors who assist us in operating our website and Services (e.g., email delivery, CRM, analytics) under strict confidentiality obligations
  • Legal compliance: When required by law, court order, or governmental authority
  • Business transfers: In connection with a merger, acquisition, or sale of assets, with notice provided to affected users
  • Your consent: In any other case where you have explicitly agreed to the sharing

All third-party service providers we use are US-based or subject to US data protection standards.

06 Security Posture

We take the security of your information seriously. iTAV implements industry-standard administrative, technical, and physical safeguards to protect data against unauthorized access, disclosure, or destruction.

  • SMARTOps is hosted on a secure, SOC 2-compliant SaaS infrastructure
  • Data in transit is encrypted using TLS 1.2 or higher
  • Access to customer data is role-based and logged
  • We conduct regular security reviews and vulnerability assessments

No method of transmission over the internet is 100% secure. If you believe your information has been compromised, please contact us immediately at info@itavss.com.

07 Cookies and Tracking

Our website uses cookies — small text files stored on your device — to improve your browsing experience and understand how visitors use the site.

Types of cookies we use:

  • Essential cookies: Required for the website to function. These cannot be disabled.
  • Analytics cookies: Help us understand page traffic and user behavior in aggregate, anonymous form.
  • Preference cookies: Remember your settings and choices across visits.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality. We do not use cookies for cross-site advertising or behavioral profiling.

08 Your Rights

As a US resident, depending on your state of residence, you may have the right to:

  • Know what personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information (subject to legal obligations)
  • Opt out of marketing communications at any time
  • Request a copy of information we hold about you in a portable format

California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, contact us at info@itavss.com. We will respond within 30 days.

09 Children's Privacy

Our Services are designed for business professionals in the health plan industry. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has provided us with personal information, contact us at info@itavss.com and we will delete it promptly.

10 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy periodically. Continued use of our Services following any update constitutes your acceptance of the revised policy.

11 Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or the way we handle your information, please reach out:

Questions about your data?

We're committed to transparency. Reach out and we'll respond within 30 days.

Email info@itavss.com

Predict Demand. Protect People. Preserve Margins.


Industry figures on this site are cited to their published source. Product screenshots show demo plan data. SMARTOps is a trademark of It Takes a Village Software and Services, Inc. SMARTOps is hosted on a secure, SOC 2-compliant SaaS platform.  |  Privacy Policy
Copyright 2026 It Takes a Village Software and Services, Inc. All rights reserved.