Market
Where the Medicare Advantage market is contracting, and who absorbs it
Plan exits are accelerating. We follow where displaced members land, and what it does to the plans that take them on.
Coming soon
Resources
Making the demand and supply problem impossible to ignore.
iTAV tells the story of what is breaking government-sponsored health plans, in an illustrated series and in research built for the operators living it.
The Comic Series
Hard problems, drawn out.
Each issue takes one uncomfortable truth about government-sponsored health plans and makes it impossible to look away from.
Volume 1 · Q4 2025
Disruption: The Year No One Saw Coming
Why government-sponsored health plans are not immune to the disruption every other industry is bracing for.
Read the issue
Volume 2 · Q1 2026
The Forecast Trap
How bid room assumptions destroy workforce plans before open enrollment even begins.
Read the issue
Volume 3 · Q3 2026
The Life of the Missed Forecast
The human cost of a forecast that misses, told from inside the operation that has to absorb it.
Read the issue
What changes
What SMARTOps actually delivers.
Not features. Outcomes health plan operations leaders can measure.
Close the gap on forecast variances
Stop absorbing the difference between what you planned for and what actually happened.
No more spreadsheets and manual workarounds
Replace the patchwork of exports and manual reconciliation with one forecasting layer.
Admin cost predictability
Know what staffing costs are coming before the budget cycle locks you in.
Improved operational performance
Staff against reality instead of last year's average, and watch service levels follow.
Member satisfaction and access to care improvements
When staffing meets demand, members get through, and get the care they need on time.
Lower burnout and turnover
Understaffing is a forecasting failure before it is a hiring failure. Accurate demand forecasts mean less mandatory overtime, fewer queues absorbed by the same handful of people, and less of the replacement cost that follows.
Insights
Field notes, straight from the operators.
We are publishing research on the forces reshaping demand and staffing for government-sponsored health plans. The first articles land with the SMARTOps launch.
Forecasting
Bid season is where your staffing problem really starts
The assumptions locked in the spring bid room set a workforce trap that springs at the following open enrollment.
Coming soon
Member Intelligence
The cohorts that drive your call volume, and how to see them coming
Members do not generate demand equally. We break down which cohorts call, why, and what it means for staffing.
Coming soon
Media kit
Everything you need to feature iTAV.
Logos, brand assets, and background on Stephanie Jones and iTAV, ready for press and partner use.
Open Media Kit